Demand Generation

We offer a wide range of services designed “ad hoc” and customised according to the specific needs of our clients. This category includes projects, sometimes particularly articulated, that integrate:

• Communication services such as storytelling, content marketing, digital advertising plans, social plans, web design.
• Organisation of physical or digital events of all types and formats (round tables, workshops, summits, major conventions, webinars, etc.).
• Lead generation services, from profiling to business meeting generation.
• Open innovation projects, such as call4ideas and hackathons.

Thanks to this wide range of services and our multi-disciplinary skills (Content Marketing, SEO, Social Media, Project Management, Marketing Automation, etc.) we are a single point of contact for our clients and can manage all marketing, communication and lead generation activities.

Through an innovative approach that integrates our specialist skills, editorial assets and technology platforms (MarTech and SalesTech), we offer subscription-based services that allow us to take on highly specialised marketing and sales activities on an ongoing basis.

In particular, we have developed a service called Digital Marketing & Sales Engine which allows us to manage all the online marketing and lead generation activities of our client companies in an end-to-end logic.

More specifically, the Engine allows you to:

• Generate an effective continuous flow of communication, integrating storytelling, SEO positioning, social amplification and digital PR, leveraging content marketing based on both DIGITAL360 Network portals (outbound) and client web properties (inbound).
• Generate – on an ongoing basis – profiled contacts and concrete sales opportunities, leveraging marketing automation and gated content (white papers, reports, infographics, webinars, etc.) accessible to users only through registration.